Our Story

Founder and Owner, Joe Gusaas, is a Bismarck native who grew up in the local community. He earned his Mechanical Engineering degree from NDSU in Fargo before returning to his hometown to begin his career.

As a natural born entrepreneur, Joe first got his start in the billboard advertising industry by offering portable, neon signs that could be placed virtually anywhere in town. Those signs proved immediately effective for his clients, and “Saas Signs” as it was then called, started to grow.

With the portable sign business running strong, Joe sold the company and in 2014 entered into the world of static billboard advertising. Gusaas Signs, as it is known today, was officially formed later in 2014, and continues today, offering both digital and traditional static vinyl billboard advertising to the Bismarck community.

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What We Do

Custom Billboard Sign Advertising

Every business is unique. You have your own brand, your own story and your own benefits to show off. Therefore, each sign we produce and place for our clients is custom fit. Our goal is to understand your business and your customers in order to help you create the most effective billboard sign possible. Your success is ultimately what determines our success, so we take the time to put together a custom solution tailored specifically for you and your unique objectives.

Digital and Static Billboard Solutions

Depending on your budget, your business objective and your target audience, we will work together to determine which billboard option will be best. We offer the latest in digital billboard advertising technology, as well as the traditional static billboards that have stood the test of time and proven to help build brand awareness and drive targeted traffic to local businesses.

Custom Graphics and Design

Many of our customers are just like us — locally owned and operated, and therefore may not have artists and designers on staff who are comfortable creating their own original artwork. That’s where Gusaas Signs comes in. With every lease, you get free custom designed billboard ads, free lighting, and if you choose to go with a static vinyl billboard, we also include the first vinyl print free with your lease. Our goal in offering all of these free services is to make the process of getting your business up, visible and seen as easy (and quick) as possible.

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“We would recommend Joe and Gusaas Signs to everyone we know.“
– Skeels Electric

“Gusaas Signs provides affordable, professional advertisement with superior customer service.“
– Support Systems Inc.

“Great company with great service thanks Joe Gusaas and Gusaas Signs for making Scotty’s known in Bismarck.”