
Our Story
Founder and Owner, Joe Gusaas, is a Bismarck native who grew up in the local community. He earned his Mechanical Engineering degree from NDSU in Fargo before returning to his hometown to begin his career.
As a natural born entrepreneur, Joe first got his start in the billboard advertising industry by offering portable, neon signs that could be placed virtually anywhere in town. Those signs proved immediately effective for his clients, and “Saas Signs” as it was then called, started to grow.
With the portable sign business running strong, Joe sold the company and in 2014 entered into the world of static billboard advertising. Gusaas Signs, as it is known today, was officially formed later in 2014, and continues today, offering both digital and traditional static vinyl billboard advertising to the Bismarck community.
What We Do


Custom Billboard Sign Advertising

Digital and Static Billboard Solutions

Custom Graphics and Design
Many of our customers are just like us — locally owned and operated, and therefore may not have artists and designers on staff who are comfortable creating their own original artwork. That’s where Gusaas Signs comes in. With every lease, you get free custom designed billboard ads, free lighting, and if you choose to go with a static vinyl billboard, we also include the first vinyl print free with your lease. Our goal in offering all of these free services is to make the process of getting your business up, visible and seen as easy (and quick) as possible.
Be Seen in Bismarck Mandan
